Create just raised $20 million in a Series B round led by Alliance Consumer Growth, with backing from Unilever Ventures, Mike Repole’s family office, and Impact Capital.

Founded in 2022 by Dan McCormick and Sienna McCormick, the company has already sold over 20 million gummies and become the No. 1 creatine gummy brand at Target, expanding quickly across retailers like GNC, Wegmans, The Vitamin Shoppe, Sprouts, and Amazon.

The growth is being driven by a simple shift: turning a traditionally powder-based supplement into something easier — and more appealing — to consume. Instead of scoops and shakes, it’s gummies.

Now, Create is pushing further with a new product: Creatine + Electrolytes, combining 5g of creatine monohydrate with hydration support — signaling a move into multi-functional supplements.

In a crowded fitness market, they didn’t reinvent creatine.

They just changed how people take it.